The shiny barrier of luxury that once clearly defined social and cultural classes has for the most part fallen by the wayside. These days even the most average of incomes can support some level of Tiffany, Cartier, Hermes, Asprey, Gucci, or Louis Vuitton. Only one generation ago any of these names would conjure up images…
Category: Marketing & Brands
READ WALL Takes a Stroll to Bethesda Row
Our friends over at READ WALL are expanding their classic American sartorial footprint. The DC-based men’s tailored clothing brand and custom tailor just announced the opening of a new pop-up location on bustling Bethesda Row, in Bethesda, Maryland. The shop is located at at 4838 Bethesda Avenue. Just north of Washington, D.C., this location is well…
LINDBERG: Behind the Danish Luxury Brand (Part 2)
In our first post about OTC’s visit with LINDBERG, the luxury eye wear company based in Aarhus, Denmark, we focused on the brand and background of this remarkable company. This second post will ruminate on the influences that design and Danish cultural influences have on LINDBERG’s philosophy and products. Perhaps more than than in any…
ShirtCycle: Your Shirts on Demand
Let’s just get the out of the way right now: nothing beats custom. Clothing made just for you and all your individual physical quirks and which fits supremely well forever jades you to mere off-the-rack (OTR) fare. When combined with the convenience of door-to-door delivery and effortless ordering, you start feeling pretty darn good about…
Timberland Gets Some Style Points
When the folks form Timberland asked us to take a look at some of their gear, we told them we would be happy to do so. After all, it’s a storied American brand that has a durable history and reputation for solid outdoorsy basics. “Basic” describes what were expecting, but not what actually arrived. While…
Michael Bastian: The Sharp American
Designer Michael Bastian takes a starring turn in the new short film, The Sharp American, a collaboration of GMC and director Arnaud Boutin that celebrates American design and creativity. Bastian, along with musician George “Twin Shadow” Lewis and noted photographer Michael Avedon, narrate what precision means to them and how it influences their work. The…